Be part of the momentum, invest in Downtown Roseville
Oct 26, 2026
Now is the time to invest in Downtown Roseville. Strong public support, incentives, and a growing portfolio of successful projects are creating new opportunities for businesses and developers seeking to be part of the area's continued transformation.
Backed by approximately $164 million in infrastructure improvements like parks, trails, roadways, utilities, and expanded parking, the area has become a thriving center of community and commerce since the adoption of the Downtown Specific Plan in 2009.
Be part of the momentum, take advantage of the City’s incentive programs. The Downtown Development Impact Fee Credit Program offsets City-controlled impact fees for projects that range from residential, commercial, mixed-use, multi-family housing, or revitalizing existing buildings or spaces.
The Façade Improvement Rebate Program provides financial assistance to cover the cost of materials and City permit fees to property and business owners committed to enhancing the aesthetic of their buildings and overall appearance of the area.
Roseville supports Downtown investment with more than financial incentives. The City’s coordinated permitting approach provides businesses and developers with clear guidance and access to knowledgeable staff, helping create an efficient path from project planning to opening your doors.
Several recent projects showcase the range of investment occurring in Downtown Roseville. They’re shaping the area’s continued growth and appeal.
Whether you're a developer, property owner or business leader, now is the time to explore opportunities in Downtown Roseville.
Contact us to help your business take root or expand in Downtown Roseville by visiting roseville.ca.gov/downtown.
Stay informed about Roseville economic development news. Subscribe to the Business Matters newsletter.
Backed by approximately $164 million in infrastructure improvements like parks, trails, roadways, utilities, and expanded parking, the area has become a thriving center of community and commerce since the adoption of the Downtown Specific Plan in 2009.
Be part of the momentum, take advantage of the City’s incentive programs. The Downtown Development Impact Fee Credit Program offsets City-controlled impact fees for projects that range from residential, commercial, mixed-use, multi-family housing, or revitalizing existing buildings or spaces.
The Façade Improvement Rebate Program provides financial assistance to cover the cost of materials and City permit fees to property and business owners committed to enhancing the aesthetic of their buildings and overall appearance of the area.
Roseville supports Downtown investment with more than financial incentives. The City’s coordinated permitting approach provides businesses and developers with clear guidance and access to knowledgeable staff, helping create an efficient path from project planning to opening your doors.
Several recent projects showcase the range of investment occurring in Downtown Roseville. They’re shaping the area’s continued growth and appeal.
- 129 Vernon Street - Residential and commercial, new construction
- 200 Vernon Street - Commercial office and retail, adaptive reuse
- 330 Vernon Street - Adaptive reuse of a long-vacant building
- 505 Royer Street - Future residential, new construction
- 401 and 403 Oak Street - Future mixed-use and opportunity site (City-owned vacant property)
Whether you're a developer, property owner or business leader, now is the time to explore opportunities in Downtown Roseville.
Contact us to help your business take root or expand in Downtown Roseville by visiting roseville.ca.gov/downtown.
Stay informed about Roseville economic development news. Subscribe to the Business Matters newsletter.