The City of Roseville offers a dynamic opportunity for commercial and residential reinvestment, along the established corridors of Atlantic Street, Douglas-Harding, and Douglas-Sunrise.
These areas are undergoing thoughtful redevelopment that prioritizes sustainable growth, improves infrastructure, and enhances community appeal.
With a focus on mixed-use developments, transportation accessibility, and vibrant public spaces, these corridors provide an excellent location for businesses looking to expand and individuals seeking convenient, well-connected neighborhoods.
Roseville’s commitment to fostering economic vitality, combined with its strategic location in the Greater Sacramento region, makes it a prime destination for investment.
Renderings shown above are for illustrative purposes.
Community-owned utilities
City of Roseville Electric and Environmental Utilities provide reliability and affordability. Learn more.
Full-service city
One-stop development review and streamlined permitting means you're up and running more quickly with no surprises. Learn more.
Quality of life
Lifestyle. Talent. Value. Whether you're looking for a skilled workforce or a place to locate, Roseville checks all the boxes. Learn more.
Demographics
Roseville is in demand, attracting visitors, residents, and employers. Learn more.
Development advantages
- California Environmental Quality Act (CEQA) clearance.
- Utility capacity for up to 850 multifamily residential units across all three plan areas.
- Multifamily development is a permitted use within the Community Commercial (CC) and Neighborhood Commercial (NC) zone districts.
- No public hearing required for multifamily projects at densities of ≥25 units per acre.
- Reduced parking requirements for multifamily projects at densities of ≥25 units per acre in commercial areas.
- No hearing required for major changes.
- Over-the-counter permit for minor additions and changes.
- Staff-level approval for major changes.
- Design Committee approval for new buildings.
Incentives
Watch for additional incentives for Roseville's Commercial Corridors.
This program support larger projects that act as catalysts for additional investment.
Eligible developments may include residential, mixed-use, or pedestrian-friendly commercial projects located on vacant or underutilized sites.
To qualify, projects must align with the Commercial Corridor Specific Plans and show how they will contribute to economic vitality through job creation, sales tax generation, or significant reinvestment.
Projects meeting the requirements may be eligible for up to $500,000 in fee credits on city-controlled impact fees. The credit cannot exceed 2 percent of total project costs, and applicants must provide at least 25 percent private investment.
By reducing initial costs, the City’s goal is to encourage redevelopment that strengthens the corridors and sparks business investment.
For questions, email us or call (916) 774-5452.
To enhance the outward appearance of properties and increase community appeal, rebates are available to help offset the cost of exterior improvements.
Property and business owners may qualify for up to $20,000 for materials (including up to $1,000 for permit fee). Eligible projects include façade improvements, landscaping, and frontage upgrades. Labor costs are not included.
This program is intended to help property owners modernize aging buildings and create more inviting spaces for customers, residents, and visitors. Consistency with the design guidelines in the Commercial Corridors Specific Plans is required for eligibility.
For questions, email us or call (916) 774-5452.
The City of Roseville has $700,000 in Community Development Block Grant (CDBG) funding available for qualified nonprofit affordable housing developers or project sponsors. View more.
%20-%20Copy.png?t=202604021453460)
Contact us
Contact the Economic Development team for information about opportunities.