Are you a military veteran or aspiring entrepreneur ready to take your business to the next level?
Join the VETS Academy, a six-week business development program designed to help entrepreneurs launch, grow, and strengthen their businesses through practical training, expert mentorship, and hands-on workshops.
Hosted by VETS in partnership with the City of Roseville and community partners, the VETS Academy provides participants with the tools, resources, and accountability needed to build a strong business foundation. Whether you're starting with an idea or growing an existing business, you'll leave the program with actionable strategies and a clear roadmap for success.
Each week, participants will work alongside experienced business professionals and partner organizations to develop key components of their business while building connections with fellow entrepreneurs.
Application requirements
- Open to aspiring entrepreneurs and early-stage small business owners.
- Priority will be given to military veteran entrepreneurs, with a goal of at least 50% veteran participation.
- Participants must be available to attend all six weekly sessions and Showcase Day.
- Space is limited to 10 participants.
Apply now through September 20
After the program, get the chance to win up to $5,000 in grant funding to launch or grow your business in the City of Roseville, along with a professional marketing toolkit from MarketShare PR.
Schedule
Saturdays, starting October 3
- Session 1: Business Planning, SBA
- Session 2: Legal, Licenses & Permits
- Session 3: Pricing, Invoicing & Contracts
- Session 4: Sales Process & Frameworks
- Session 5: Customer Acquisition & Marketing
- Session 6 (Nov. 14): Showcase Day
- No class November 7
Receive bi-monthly mentorship to continue your momentum beyond the classroom. Mentorship is from November 2026 - August 2027.
What you'll learn
Participants will gain practical knowledge and skills in:
- Business planning
- Pricing and financial management
- Business registration and compliance
- Contracts and service agreements
- Sales strategies
- Marketing and customer acquisition
- Government and community business resources
- Veteran-focused entrepreneurship support
Location
In person sessions are at the Roseville Venture Lab, 316 Vernon Street, Suite 110 in Downtown Roseville. Free parking is available.
About Roseville Venture Lab
The Roseville Venture Lab is a public-private collaboration between the City of Roseville and community sponsors. It fosters a community of entrepreneurs and small businesses through targeted programs, workforce development, and events.
Visit roseville.ca.gov/VentureLab to learn more and view upcoming events, including drop-in coworking hours.
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